Marketing Manager
The Parents Estate Planning Law Firm, PC
Cambridge, MA US
Posted ago
The Parents Estate Planning Law Firm, PC

We are looking for a bright, creative and compassionate person who can convey the value of our estate planning services to potential clients. We are looking for someone who is a critical thinker, who communicates, proofread, and anticipates the next steps. The person who will do great in this role will have outstanding organizational and time management skills. You will juggle multiple time-sensitive projects with precision. You value our mission to help families protect the people they love the most and will go above and beyond to ensure clients, as well as our team, have what they need to be successful.

Your responsibilities will include formulating, developing, evaluating, and implementing the Firms marketing strategic plan. You will work with outside vendors to maintain the Firm's website and create monthly E-newsletter, including content development. You will be responsible for the Firm's event coordination, including all back-end activities such as creating registration pages, graphics, and prepping for the event. From time to time, the position will require attendance at events on evenings or weekends. This position will report to the Director of Marketing and will strategize with the Director to develop marketing materials for targeted audiences. In addition, you will create monthly ROI and tracking reports.

Responsibilities

  • Build relationships with clients to develop a consistent source of referrals and to ensure they will want to come back to us in the future.
  • Identify businesses, organizations, and other referral sources that will invite the Firm's attorneys to speak to their members and clients.
  • Handle event coordination from back-end activities to creating advertising to attending events.
  • Update work processes as position evolve.

Qualifications

  • Bachelor's degree required
  • Experience working with CRM systems, social media (Facebook, Instagram, LinkedIn, Twitter), Cava, WordPress.
  • Must be comfortable with providing superior high-end customer service - think Ritz Carlton).
  • Must have the ability to work successfully in a fast-paced, ever-changing work environment.
  • Must have strong organization and prioritization skills.
  • Must have excellent written communication, proofreading, and copywriting skills.
  • Must have demonstrated willingness to go above and beyond and to deliver exceptional service.
  • Must be creative and think outside the box.

Compensation
$65,000 - $80,000
About The Parents Estate Planning Law Firm, PC

The Parents Estate Planning Law Firm is a fast-growing Estate Planning law firm located in Acton, MA. Our work is focused on the unique estate planning needs of both young families and empty nesters. We provide exceptional client service and high-quality legal services in the areas of wills, trusts, estates, and asset protection. We discuss sensitive topics that will help our clients create a better future for their families. Our role is to eliminate any feelings of stress and hesitation and provide our clients genuine peace of mind. We are a close-knit team who enjoy a relaxed, yet professional work environment.

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