We are looking for a bright, creative and compassionate person who can convey the value of our services to potential clients. The righ person will be a critical thinker who communicates, proofreads and anticipates next steps well. He or she will have outstanding organizational and time management skills and will be able to juggle multiple time-sensitive projects with precision. The right person will value our mission to help families protect the people they love the most and will go above and beyond to ensure our clients as well as our team have what they need to be satisfied and successful.
We are looking for someone who is creative, and computer savvy – adept at leveraging technology for efficiency. Experience with Infusionsoft and Clio are pluses. The person who will succeed will have high, positive energy and always looks for ways to improve processes. We want someone who is excited to join a firm that is changing and growing quickly and where you can be an integral part of getting us to the next level.
As Marketing Manager, you will:
Formulate, develop, evaluate, and implement the Firm’s marketing strategic plan in conjunction with the Owner, based on the established objectives, market characteristics and cost considerations.
Work with outside vendors to maintain the Firm’s website and create monthly E-newsletter, including content development and submission to Director of Marketing for timely review.
Lead Firm events coordination, including all back-end activities -create registration pages, send Invite email/flyer, prep for event. From time to time, position will require attendance at events during the evening and on weekends.
Identify businesses, organizations and other referral sources that will invite Firm’s attorneys to speak to their members, clients or employees: oversee all arrangements related to hosting events.
Strategize with Marketing Director to develop marketing materials for targeted audiences. This will include but is not limited to marketing campaigns, blog articles, marketing emails and welcome packages.
Develop and implement the Firm’s client referral program.
Create landing and registration pages for marketing campaigns and events. Create and submit monthly ROI and tracking reports.
*Keep the Firm’s website and Newsletter up-to-date and fresh so as to stay top of mind with clients and prospective clients. Develop content for Newsletter, Blog, email marketing campaigns.
*Assist in creating/implementing design of marketing materials for targeted audiences and practice areas, while keeping our language consistent throughout various channels.
*Maintain a tracking system to monitor and report on progress with leads from marketing channels, prospective new clients, and referral sources.
*Assist Director of Marketing with back end event coordination – create registration page, send invite email/flyer, prep for event (packages, slide presentation).
*Work with FB Ads Mgr and Social Media to review current campaign and determine next steps.
*Bachelor's Degree in Marketing or related field
*At least four years of experience working in marketing, post graduation, is required.
*Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
*Experience tracking ROI for different marketing channels
*Experience with Infusionsoft is a plus.
The Parents Estate Planning Law Firm is a fast-growing Estate Planning law firm located in Acton, MA. Our work is focused on the unique estate planning needs of both young families and empty nesters. We provide exceptional client service and high-quality legal services in the areas of wills, trusts, estates, and asset protection. We discuss sensitive topics that will help our clients create a better future for their families. Our role is to eliminate any feelings of stress and hesitation and provide our clients genuine peace of mind. We are a close-knit team who enjoy a relaxed, yet professional work environment.