Marketing Director
Hudson Law Firm
Carrollton, TX US
Posted ago
Hudson Law Firm

Hudson Law Firm is a fast-growing Personal Injury Law Firm in Carrollton (Dallas area), Texas looking for a Marketing Director. This role is essential to the continued growth of our Firm by effectively communicating our mission, resulting in attracting “A” clients for the Firm. Our legal representation is geared towards creating happy clients who find it easy to give us 5-star ratings at the conclusion of their legal matter.

We need a bright, creative, and compassionate person who can convey the value of our services to potential clients. You will work closely with our Firm’s owner and develop and maintain relationships with vendors and other marketing professionals to help us realize our vision of helping more people! From there, you will be solely responsible for overseeing and implementing all of the Firm's marketing activities and campaigns. In this role, you will have the opportunity to be the creative force that brings our Firm's marketing endeavors to life.

Responsibilities

  • Formulate, develop, implement, and evaluate Firm marketing strategic plan, in conjunction with the Owner, based on the established objectives, market characteristics, and cost considerations
  • Develop and execute social media campaigns; maintaining an active presence across all social media platforms; tabulate and provide bi-weekly report to Owner of engagements and new followers
  • Develop content for, and submit timely to Owner for review, bi-monthly (digital and print) newsletters
  • Coordinate special events – workshops, lunches, seminars, speaking events, virtual events
  • Create and maintain brochures, print promotional materials 
  • Develop and implement a Client Referral Program
  • Solicit online reviews, tabulate bi-weekly, send bi-weekly report to Owner 
  • Create landing pages for marketing campaigns
  • Track ROI for implemented marketing efforts; provide monthly report to Owner
  • Create print advertisements for print marketing, sponsorships
  • Comply with SBOT requirements for advertising review

Qualifications

We are looking for an applicant who unequivocally has the following skills:

  • Bachelor’s degree in communications, marketing, or similar relevant field
  • Graphic and website design experience
  • Google analytics and SEO experience
  • Excellent written communication and copyrighting skills
  • Demonstrable project experience/portfolio of work
  • Intuitive analytics
  • Strong presentation design skills
  • Knowledge/experience of personal injury law market trends
  • Innovative, growth-minded, creative out-of-the-box thinker

Compensation
$25.00 - $40.00 hourly
About Hudson Law Firm

Hudson Law Firm is a fast-growing Personal Injury Law Firm in Carrollton (Dallas area). We do great work that turns our clients into raving fans who are willing to refer all of their friends and family to us. We also take great pride in not treating our clients as a number, but rather, keep them in the loop and educated about their injury claim at all times. We are here to expertly guide our clients through their injury matters and achieve the best possible results. It is incredibly important to us that our clients feel that they have a legal team behind them who really cares about their legal matter. That’s how we put “personal” back into personal injury law.

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