Marketing Director
My RIA Lawyer
Atlanta, GA US
Posted ago
My RIA Lawyer

Are you a marketing professional that is eager to leverage your experience and expertise to take our Firm's marketing efforts to the next level? Have you been looking for an opportunity to take ownership of a marketing function and put your personal touches on it to drive measured results? If so, look no further, as our Firm is ready to unlock your (and our) full potential as we evolve our marketing machine.

As the Marketing Director, you will bring your marketing and business experience to a rapidly growing law firm that provides legal, regulatory, and compliance services in the financial services industry. You will be working closely with both the Founder of the firm and the COO, and you will be responsible for developing and delivering creative marketing strategies.

Responsibilities

  • Develop periodic marketing plans.
  • Develop and adhere to periodic marketing budgets.
  • Manage the development, communication, and implementation of marketing campaigns and activities including web, video, email, advertising, and social media.
  • Develop, maintain, and track key metrics of the marketing team to analyze the performance of marketing efforts.
  • Leverage results of marketing efforts as part of auditing and continuous improvement efforts for marketing initiatives.
  • Work with COO to develop executive-level reports/dashboards to deliver marketing performance insights to firm management.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Utilize competitive analysis to develop and implement strategies that differentiate our firm in the marketplace on a national level.
  • Collaborate with Firm leaders to develop strategies to capitalize on market opportunities and/or competitive advantages.
  • Acts as a creative director, working with graphic design vendors in maintaining brand integrity through visually compelling campaigns.
  • Collaborate on creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy.
  • Collaborate with Firm leaders to establish/manage brand identity and brand standards.
  • Play an integral role in leading brand awareness efforts in every aspect of marketing.
  • Owns relationship with marketing vendors, manages the delivery of vendors’ output, and ensures vendor execution against marketing strategy.
  • Provides quality control over concepts and projects.
  • Works closely with media vendors and their sales reps to secure strategic advertising plans, negotiate media contracts, and execute media buys for brand placement.
  • Manages marketing technology/platforms/subscriptions.
  • Must be comfortable with occasional travel for conferences, major events, or award ceremonies.
  • Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Contributes to copywriting efforts.
  • Manages people and efforts across teams and within the marketing function.

Qualifications

  • Degree in Business Administration / Marketing
  • 5+ years of marketing, financial, and general business involvement
  • Experience developing, analyzing, and refining demand generation tactics
  • Experience defining, analyzing, and managing marketing KPIs
  • In-depth knowledge of web, social media, search, Google ads
  • Proficiency in desktop tools (Adobe Illustrator, InDesign, Photoshop)
  • Proficiency in web content management systems
  • Strong verbal and written communication skills
  • Knowledge of project management methodology and ability to project manage as needed
  • Previous supervisory experience is a plus; strong ability to lead/manage the day to day productivity/end results
  • High level of personal accountability

Compensation
$85,000
About My RIA Lawyer

My RIA Lawyer is a securities law firm helping advisers and financial services companies navigate the legal complexities of the securities world. The Firm is based in Atlanta, GA with a mission to help financial services firms avoid costly and mentally and emotionally draining regulatory fights by implementing robust compliance programs and defending them in state and federal investigations and enforcement actions. We have been recognized as one of the fastest-growing law firms in the country by Law Firm 500. We are a mission-oriented company (with killer benefits).

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