Marketing Coordinator
LJ Real Estate
Portland, OR US
Posted ago
LJ Real Estate

We are looking to hire a client and agent-facing marketing coordinator with outstanding organization and research skills. Marketing coordinators are expected to be creative individuals with fantastic communication skills and excellent time management. Bringing our brand to life takes action and consistency, two things we hope to see the Marketing Coordinator bring to the table every day.

To ensure success, marketing coordinators should be detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences. Top candidates will exhibit critical thinking skills, strong problem-solving skills, and meticulous attention to detail.

This role will be part of the Agent Services team, where our primary purpose is to provide the Team Agents the tools and support needed to efficiently and effectively get business and serve their clients. The Marketing Coordinator will report to the Director of Operations.

Responsibilities

Brand and Marketing:

  • Create, maintain, and strengthen the organization’s overall brand through all media avenues.
  • Conduct market research and track competitor activity for immediate and long-term opportunities/initiatives we can implement at Lovejoy Real Estate.
  • Maintain schedulable content at least 30 - 90 days in advance across all marketing platforms.
  • Develop and maintain a Marketing Handbook (Who, How, What, When, and Where of Lovejoy Marketing for agent education).
  • Develop, implement, and maintain marketing plans that include print, physical, and online content. Including but not limited to blog posts, email newsletters, social media accounts for Lovejoy Real Estate and Team Lead, internal and external print media, presentations, guides client gifts, etc.
  • Set up and maintain tracking and reporting systems for our marketing activity, so we can continue to optimize our marketing plan.
  • Gather content from the field of agents in their day-to-day, office life, events, etc. to use in our social media.
  • Understand and manage marketing vendors and service providers.
  • Simplify complex data into a user-friendly format such as graphs, charts, and other visual aids for clients and management.
  • Constantly learning and evolving marketing trends.
  • Graphic design internal and external documents, presentations, guides, etc.
  • Other duties as assigned.

Client and Agent Support:

  • Plan and coordinate quarterly pop-bys, client gifts, reoccurring client touches (home anniversaries, life events, etc.), database related-action plans.
  • Capture 3D imaging and matterport for property listings.
  • Organize and streamline agent service offerings into user-friendly concepts.
  • Coordinate client and agent feedback for client stories to be shared in our marketing.

Qualifications

  • Bachelor’s degree in marketing/communications or related field (or 2 additional years of related work experience in lieu of degree).
  • Two years of experience in content creation, marketing activity management, creative writing, advertising concepts, or directly related field.
  • Ability to comprehend and interpret competitor strategies and consumer behavior and immediately convert to our marketing action plan.
  • Advanced knowledge of content creation, management, and scheduling systems.
  • Ability to simplify complex information into a user-friendly format, including data or reports.
  • Proficient in Microsoft Office, Photoshop, Lightroom, and web editing packages.
  • Ability to quickly learn the Real Estate industry.
  • A creative mind with superb written and verbal communication skills.

Initiative Required:

  • Perform assigned duties in a professional, pleasant, and efficient manner. Demonstrating good judgment and reasoning in handling daily activities.
  • Demonstrate continued growth and proficiency in completing tasks listed.
  • Maintain the confidentiality of the company and the activities of the sales team.
  • Solid organizational skills and attention to detail.
  • Ability to work under pressure and meet strict deadlines, while also being flexible as interruptions are constant.
  • Ability to handle difficult situations with grace.
  • Consistently showing the ability to recognize and deal with priorities.
  • Maintaining a well-groomed professional appearance and mannerisms appropriate to greet clients and co-op sales associates.

Compensation
$40,000 - $50,000 yearly
About LJ Real Estate

For a look in the life at Lovejoy, take a peek at what our agents have to say: https://youtu.be/TtPZppXXEtU

We are a boutique real estate team brokerage. We strive for a positive, fun vibe where our agents want to come into the office. We are all in production and we work hard and play hard. Our clients are primarily individuals of influence and referrals - who you work with matters and we take good care of our customers. We are in the top 1% of Realtors nationwide, join us! 

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