Marketing Coordinator
Grimaldi Law Firm
Hollywood, FL US
Posted ago
Grimaldi Law Firm

We’re hiring a dynamic marketing coordinator to bring our brand to the next level. As a member of the marketing team, you’ll assist with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, and social media. The ideal candidate for this position balances creativity with structure, knows how to delegate to and manage VAs and marketing vendors, has high-level CRM experience, high-level copywriting experience (especially for email marketing, social media, and blogging), able to manage and implement event and marketing calendars, can effectively work with a team to bring great ideas to life, and is committed to on-brand quality work. You must welcome constructive feedback.

Responsibilities
  • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
  • Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies
  • Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current
  • Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals
  • Regularly update social media and respond to followers

  • Manage the marketing team and provide strategic direction and support to ensure marketing initiatives are delivered in a timely manner to execute the company's marketing plan 
  • Create, edit and coordinate content for social media channels and pages to drive new business, retention, increase client acquisition, engagement, and loyalty
  • Develop creative marketing campaigns, manage execution, and track performance against goals and budget to include firm webinars and event promotions.
  • Conduct competitive analysis and market research by tracking industry trends, understanding competitive solutions, and collecting/analyzing client and prospect insights
  • Test and analyze the effectiveness of the website, emails, and social media channels and optimize as needed, refresh content, and conduct A/B testing for lead generation, nurturing, and retargeting
  • Assist in content development for attorney speaking engagements and identify speaking engagement opportunities for the attorney, including podcasts, association speaking engagements, and features
  • Obtain client reviews across multiple online platforms

Qualifications
  • Must exhibit strong understanding of latest marketing trends
  • Familiarity with web platforms, email systems, social media, public relations, and brand identity
  • Must possess excellent project management skills, communication skills, and a strong work ethic
  • 2 or more years of experience in an ad agency environment or related environment
  • 4-year degree in Marketing, Journalism, Business, or related field required

  • 2 or more years of experience managing VAs or lower-level administrative staff and marketing vendors

Compensation
$40,000 - $50,000 yearly
About Grimaldi Law Firm

Grimaldi Law Firm is a real estate title insurance and settlement services firm that provides closing services throughout the state of Florida. We are growing quickly and provide a comprehensive list of real estate services to many customers, including lenders, developers, and independent owners. We strongly believe that Real Estate ownership is the cornerstone to building wealth and enjoy helping our clients achieve this American dream. Grimaldi Law Firm also assists clients with planning for the "what-ifs" in life with full-service estate and trust packages.

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