The Marketing Content Specialist plays a vital role in developing and executing compelling content strategies to enhance, engage target audiences, and drive business development. This role involves creating and curating various forms of content, including written, visual, and multimedia, to effectively communicate the company's messages and market its products or services across multiple marketing channels.
Your primary responsibility will be to create compelling video and photo content by visiting job sites and capturing captivating visuals. Your content will enhance our social media presence, engage our target audience, and promote our brand effectively.
- Job Site Visits: Regularly visit various job sites to capture high-quality video and photo content that showcases our projects, services, and company culture.
- Content Creation: Utilize professional-grade equipment such as cameras, video recorders, and drones to create visually stunning and engaging videos and photos. Ensure that the content aligns with our brand guidelines and effectively communicates our key messages.
- Storytelling: Develop a keen sense of storytelling and convey the progress, challenges, and successes of our projects through your visual content. Capture the essence and atmosphere of each job site, showcasing our team's dedication and expertise.
- Social Media Strategy: Collaborate with our social media team to understand content requirements and contribute to the development of our social media strategy. Create content that aligns with our objectives and resonates with our target audience.
- Editing and Optimization: Edit and enhance video footage and photos using industry-standard software. Apply filters, effects, and graphics to ensure the final content is polished, professional, and optimized for various social media platforms.
- Cross-Functional Collaboration: Work closely with our marketing and communications team to ensure alignment between the content created and our overall marketing strategy.
- Experience: Proven experience in videography, photography, or a related field. A strong portfolio that demonstrates your creative skills and ability to create compelling visual content.
- Technical Skills: Proficiency in using professional camera equipment, video editing software, and photo editing tools. Knowledge of post-production techniques and the ability to produce high-quality, visually appealing content.
- Creativity: A creative mindset with the ability to think outside the box and capture unique perspectives. Ability to tell captivating stories through visual media and engage viewers.
- Attention to Detail: A keen eye for detail, composition, and lighting. Ability to capture aesthetically pleasing content that showcases our projects in the best possible way.
- Time Management: Strong organizational and time management skills to handle multiple projects and meet deadlines. Flexibility to adapt to changing schedules and job site requirements.
- Team Player: Excellent communication and collaboration skills. Ability to work effectively with cross-functional teams and take feedback constructively.
- Technical Knowledge: Familiarity with social media platforms and trends. Understanding of how to optimize content for different platforms and engage the target audience effectively.
- Safety Awareness: Basic knowledge of job site safety protocols and the ability to prioritize safety while capturing content in construction environments.
$23 - $25 hourly
About Riverview Decks
Hey there, it’s Nate Burket, owner of Riverview Decks. The handshake is an important moment for any project – it signifies the trust that you, the homeowner, have put in us.
At Riverview Decks, we work hard every day to make sure that we live up to that trust and deliver a project that you can be proud of.