Marketing Automation Specialist
Empower
Remote (Canada)
Posted ago
Empower

As a Marketing Automation Specialist, you will be managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, web developers and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. Ultimately, you will be responsible for online customer acquisition and digital conversion (AC/DC). The successful candidate will be passionate about automated and digital marketing, excited about improving the customer experience, knowledgeable and experienced with marketing automation and continuously striving to improve their skills. We offer fully remote working capabilities (or you can work from any WeWork office), competitive salaries, and the opportunity to grow and succeed with us and our clients!

Responsibilities

  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Support essential marketing operations initiatives in ActiveCampaign and Unbouce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Qualifications

  • Proven years of marketing automation experience.
  • Expert knowledge of database management concepts and best practices.
  • Experience with ActiveCampaign and Unbounce is preferred, but not mandatory.
  • Must have superior communication skills, both written and verbal.
  • Must be highly organized and self-motivated with a sense of urgency.
  • Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Able to think critically and exercise independent judgment and discretion.
  • Excellent attention to detail.

Compensation
$55,000 - $70,000 yearly
About Empower

Empower is an application that takes care of all the marketing needs of small and medium businesses through a fun interface encouraging marketing actions through automation and human experts.


We hire professionals who are eager to learn, grow, and help businesses in all industries succeed. We offer competitive salaries and benefits and our employees have the freedom to work anywhere in the world (or from any WeWork office) alongside a collaborative team, excellence, honesty, and fun!

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