Marketing Associate
West Coast Franchise Law
Remote
Posted ago
West Coast Franchise Law

West Coast Franchise Law helps franchisees get deals done! Our firm provides legal advice on leasing, real estate development, title work, franchise documents, complex multi-year deals with franchisors, and partnership agreements.

 This full-time position offers an opportunity to work directly with the Owner. The Marketing Coordinator’s primary goal is to perform the tasks required to fulfill the firm’s marketing plan. He/she directs the creation of content and posting on social media, coordinates the distribution of newsletters, organizes events, and performs a variety of other client relationship management tasks. The Marketing Coordinator must be detail-oriented, creative, responsible, and highly motivated to form and create lasting relationships with clients and potential clients.

Responsibilities

  • Drafts content for the website and regular social media posts; edits content written by others
  • Tracks new client leads and sources on a regular basis utilizing CRM and other tools/spreadsheets; perform monthly analysis of the cost of acquisition and ROI of marketing spend
  • Works with Owner and virtual assistant to coordinate calls with referral sources
  • Works collaboratively with Owner to plan for upcoming marketing activities, plan travel and attendance at conferences
  • Works with outsourced vendors to post videos
  • Works with Owner to research and coordinate guests for podcasts
  • Coordinates the content creation, printing, and distribution of monthly newsletters with vendor
  • Plans and coordinates webinar presentations
  • Coordinates mailings and emails to referral sources and clients such as holiday cards/gifts, firm announcements, thank you notes
  • Performs other marketing projects and advertising campaigns per the annual marketing plan
  • Seeks to gain and publicize firm and attorney awards and other recognitions; Devises strategies to obtain client reviews and monitors online reviews and comments
  • Works in collaboration with website/SEO vendor to improve content, presence, and effectiveness
  • Collaborates with the Owner to create the annual marketing plan and budget

Qualifications

  • 3 years of experience in marketing/communications/social media
  • Excellent writing and grammar skills
  • Experience with social media platforms, website SEO, Microsoft Word, Excel, PowerPoint and Outlook, CRM software
  • Familiarity with the legal industry and terminology
  • Bachelor’s degree in marketing/communication is preferred

Compensation
$40,000 - $60,000
About West Coast Franchise Law

We get hired because we take time to listen to clients' needs, concerns and goals and we understand their businesses. We take a collaborative approach with our clients, opposing counsel, our staff, and our vendors. Our clients are typically looking for multi-unit franchise opportunities and need our assistance with purchasing or selling franchised businesses, real estate sales, and acquisitions, leasing, development, title work, reviewing franchise documents, negotiating complex multi-year deals with franchisors, and counseling on and writing up partnership agreements.

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