Marketing Associate
Zip Code East Bay
Kensington, CA US
Posted ago
Zip Code East Bay

The Marketing Associate plays a meaningful role at Zip Code East Bay, a boutique real estate brokerage and certified B Corp with a focus on building community through real estate. As a Certified Green Business, Zip Code East Bay is committed to putting the environment and sustainability front and center in everything we do. 

Dedicated to practicing real estate as a force for good, serving our community is central to our identity. The Marketing Associate helps us spread the word about our mission. This individual will contribute to our existing marketing programs while assisting with the development of new initiatives. They will implement marketing activities across a multitude of channels (print, digital, social, direct mail, video, paid media, etc.).

This is a full-time position. As a dynamic start-up, we offer tremendous potential for growth and advancement. Our office is conveniently located in Colusa Circle next to AC Transit and less than a mile from BART. In addition to being in and adjacent to many of the nearby communities that we serve, the location includes a thriving farmer's market, several restaurants, and a great mix of other retail and service businesses.

Responsibilities

DIGITAL MARKETING

  • Collaborate with team members to implement social media strategy and digital advertising campaigns with a focus on growth and innovation
  • Create and post content, monitor channels, and engage with followers
  • Collect, analyze and report on digital marketing initiatives, insights, and trends

CONTENT CREATION

  • Collaborate with team members to develop and write content for multiple formats, including print, web, social, and email
  • Produce content that aligns with brand values, supports strategic goals and meets deadlines 

GRAPHIC DESIGN

  • Update template designs for agent/listing brochures, ads, postcard direct mailers, signage, websites
  • Create social media graphics 
  • Collaborate with Marketing Director and Creative Director to create print and digital media in line with ZCEB's brand strategy

OTHER MARKETING SUPPORT

  • Support strategic planning/brainstorming for the development of an annual marketing plan
  • Provide marketing support for community events, including the Colusa Circle 5K Race and smaller workshops with potential home sellers, buyers, and community members
  • Support additional brokerage marketing activities, including community outreach initiatives, client gifts, and office window displays
  • Participate in weekly business meetings

Qualifications

  • Associate’s or bachelor’s degree in a related field and/or commensurate experience
  • Must possess an understanding of marketing and graphic design, and have experience with social media/online marketing platforms
  • Proficiency with Adobe Creative Suite
  • Solid knowledge of design and visual principles and a portfolio that shows creative, design, and software skills
  • Skilled communicator with a positive outlook and calm personality
  • Excellent writing and grammar skills
  • Motivated and self-starter
  • Ability to multitask 
  • Real-estate experience is not required, but small business marketing experience is a plus

Compensation
$27.50 - $30 hourly
About Zip Code East Bay

Zip Code East Bay is a boutique real estate brokerage and certified B Corp with a focus on building community through real estate. As a Certified Green Business, Zip Code East Bay is committed to putting the environment and sustainability front and center in everything we do.


Benefits and Workplace Culture:

  • 3 weeks of paid time off
  • Additional 2 weeks paid time off during holiday office closure
  • 75% medical insurance premium for employees
  • 100% match of employee’s contribution to ZCEB’s 401k up to 4% of employee’s salary
  • Flexible schedules and a family-friendly environment

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