Marketing Assistant
The Nieves Law Firm, APC
Oakland, CA US
Posted ago
The Nieves Law Firm, APC

The Nieves Law Firm, APC

At The Nieves Law Firm, we believe in creating trusting relationships with clients. We are a supportive, empowering, and strategic firm that takes the “criminal” out of criminal defense. Our mission is to restore the reputations of those accused of crimes and help them plan for the future.

 We are seeking a part-time Marketing Assistant to help with the strategizing and execution of our marketing plan. Experience working in a law firm or relevant legal education is a plus.


  • Execute the firm’s marketing strategy to ensure high-quality customer service and increase top-of-mind awareness
  • Plan and disseminate social media content on multiple social media platforms
  • Take photos, videos, and other relevant media to use on social media and other online avenues
  • Design and develop marketing materials for targeted audiences
  • Responses to prospects (new client proposals, brochures)
  • Welcome packages and personalized letters
  • Newsletters
  • Marketing emails
  • Blogs
  • Biographies
  • Website and Social Media Material
  • Implement Search Engine Optimization strategies to increase visibility on all relevant search engines
  • Call current and former clients (on behalf of the firm) to check in and see if there is anything the firm can do to assist them, or whether they have friends or family that may need the firm’s help
  • Contact potential referral sources to arrange meetings with the owner and build referral relationships
  • Maintain the top-of-mind awareness system to deepen relationships and increase the value of current referral sources
  • Keep the Client related sections of the Firm’s website and social media (Facebook, Twitter, and Linked In accounts) up-to-date and fresh
  • Contact organizations that would be willing to invite firm attorneys to speak to their members, clients, or service populations
  • Keep abreast of the Firm’s event calendar and ongoing and upcoming projects and programs in order to inform prospective clients and answer questions from staff 
  • The Marketing Assistant will maintain the Firm’s marketing documents and materials (electronic and paper) in locations that are accessible to the Owner and Office Manager
  • Participate in weekly marketing and sales meetings with the Owner and Staff
  • Lead by example with a positive and enthusiastic attitude
  • Comply with all rules and regulations as stated in the Firm’s Policies and Procedures


  • Maintaining social media calendars
  • Launching and executing marketing campaigns
  • Creating pre- and post-engagement customer journeys
  • Designing flyers, mailers, ads, and other digital media
  • Measuring metrics and the success of campaigns
  • A degree in Business or Marketing preferred
  • Excellent and demonstrated Copy Writing Skills
  • Graphic Design and Social Media Skills
  • Experience with Adobe Creative Cloud preferred
  • Proactive thinking
  • Deadline-oriented
  • High attention to details
  • Excellent organizational and time management skills
  • Must know how to properly hypothesize the success of a campaign and accurately measure the metrics that matter

$18 - $20 hourly
About The Nieves Law Firm, APC

At The Nieves Law Firm, we take the criminal out of criminal defense - our mission is to restore the reputation of individuals who have been accused of crimes and help them plan for a better future. Our firm has been named one of the fastest-growing law firms in the nation by the Law Firm 500 for the past three years in a row. Our managing attorney has been named a Northern California Rising Star Super Lawyer every year since 2016 and The Nieves Law Firm has also been recognized for the past three years as one of the fastest-growing companies owned or managed by Florida State University Alumni. We attribute our success to our belief in our core values of Truth, Restoration, Action, Compassion, and Knowledge and we are looking for team members who will uphold the same values and provide excellent service to our clients.

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