Lifecycle Marketing Manager
WizeHire
Remote
Posted ago
WizeHire

WizeHire is a b2b saas platform that makes growing your small business easier. We’re expanding rapidly and looking for a lifecycle marketing manager to play a strategic role in owning the development of our customer journey, streamlining customer communication,  and executing a lifecycle program that will support our clients in achieving their business goals. 


The ideal candidate for this role will have in-depth experience working within a customer engagement platform (Autopilot experience is a plus), a deep understanding of how to drive segmentation through multi-channel email marketing programs and A/B testing, and cross-functional collaboration skills to work seamlessly across different teams.

Responsibilities
  • Act as the single point of contact for all emails sent across the organization including product launches, promotional mailings, newsletters and more
  • Create a unified user journey experience through personalization primarily through email-based on acquisition, retention, and monetization strategies
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc. with various stakeholders) to continuously improve multichannel performance that uncover and unlock campaign growth levers
  • Assist in all aspects of the revenue management program including analytics, reporting, new opportunity identification, and strategic development
  • Work closely with marketing, product, design, and the content team to build a lifecycle engagement that delivers value to our customers
  • Develop a deep understanding of our different types of audiences we serve to develop a personalized approach through channel personas and industry verticals
Qualifications
  • Hands-on experience working within a customer engagement platform, preferably Autopilot
  • Direct experience managing email marketing campaigns at scale across multiple channels 
  • In-depth understanding of how to drive segmentation through multi-channel email marketing programs and A/B testing
  • Ability to define quarterly goals with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • Strong cross-functional skills and experience working with marketing, content, product, engineering, creative, and analytics teams
  • Experience with SQL and basic HTML, CSS coding skills
  • Self-starter with an entrepreneurial mentality
Compensation
$70,000
About WizeHire

WizeHire is on a mission to transform the recruiting experience for small businesses. We’re helping busy leaders affordably find and hire the best talent by combining easy-to-use software with expert support from our hiring coaches. Over 10,000 businesses trust WizeHire to help them build the best team.


What we'll set you up with:







  • A team that is invested in you and your career growth
  • Competitive salary, based on experience
  • Healthcare plan 
  • Retirement matching program
  • Generous stock offering
  • Flexible vacation 
  • Parental leave
  • We’re remote-first, so you can work from anywhere

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