Legal Marketing-Intake Specialist
The Foster Firm, LLC
Atlanta, GA US
Posted ago
The Foster Firm, LLC

Looking for a challenge? We're looking for a change. We are a growing personal injury law firm. Our clients are severely injured – usually from auto accidents. We get them the medical treatment they need and help them recover from the financial difficulties that follow a catastrophic injury. With you on the team, we will save twice as many people from falling victim to those financial difficulties. Unfortunately, many people don't hire a lawyer until it's too late. We can't let that happen! As our Intake and Marketing Coordinator, you'll have full access to our resources to get the word out. You’ll have access to our database, analytics, and systems and you’ll handle our relationships with all vendors from media, PR, to marketing agencies. You'll drive down the cost of new client sign-ups, letting us put that money where it matters to our clients most – towards bringing them the justice they deserve. You're writing the story of our Firm, and you'll have the tools to illustrate it. Bring your "A" game, because in the personal injury world we have to fight for our clients, and we need someone on our team who will fight for us. Our ideal candidate has strong written and verbal communication, is experienced in all verticals of marketing, likes to bring new ideas to the table and has the ability to assist on projects with the team. We need a true go-getter who is not afraid to embrace a sales mindset. Additionally, our ideal candidate must be highly self-motivated, results-driven, and solution-focused. 

Responsibilities

  • Assist in the development and implementation of marketing strategies, including branding, press releases, events, digital marketing, both paid and organic, community, and public relations.
  • Work with our agency to improve SEO and Google Ads/Analytics in order to improve ROI and generate client leads and sign-ups.
  • Assist in the creation of marketing materials with graphic design software as well as photography and videography to drive consideration and conversion while setting and maintaining the company’s brand standards. Identify marketing opportunities that develop brand awareness, improve lead generation, drive engagement, increase community engagement, and lead execution of these initiatives.
  • Work closely with others in marketing efforts for the firm and communicate with third parties involved in marketing for the firm Coordinate all activities related to social media initiatives, including content creation, scheduling, publishing, engagement, and moderation to support audience growth and drive traffic.
  • Monitor media schedules Monitor industry news and trends daily to strategize content placement and seek to incorporate new techniques in the overall digital plan.
  • Design, launch, and analyze email campaigns with a heavy emphasis on client segmentation strategy.
  • Maintain and update CRM/CMS platforms.
  • Conduct daily lead reviews and action plans with intake team members to ensure that conversion rates are being maximized.
  • Set and monitor individual intake team member KPIs.
  • Perform client sign-ups for high-end face value cases.
  • Track referral source data in order to improve retention rates and client acquisition strategies.
  • Develop detailed case management reports to map out projections, set/monitor department goals, and make recommendations to improve ROI and COA.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or relevant field (preferred).
  • Experience in B2C social media, Google Ads/Analytics, email campaigns, paid web campaigns, and SEO/SEM: 1 year (required).
  • Proven knowledge of CRM/CMS platforms
  • Excellent understanding of digital marketing concepts and best practices
  • Ability to compile, review, classify, prioritize, analyze and present data effectively
  • Experience in a sales environment Proficient in design tools (Canva, Photoshop, Illustrator, etc)
  • Strong verbal and written communication skills

Compensation
$40,000-$55,000
About The Foster Firm, LLC

The Foster Firm is a boutique personal injury law firm. We are a rapidly growing southside practice that offers excellent customer service and truly cares about our clients and team - showing respect to all. We are excited about the excellent team of legal professionals that we have assembled and are looking for someone who can step in and do what they do best as the Operations Manager.


We offer health and dental insurance, paid training, remote work possibilities, paid time off, and extensive opportunities to grow with the firm.


Check us out at www.TheFosterFirmWins.com


If you think you are the right candidate, please apply! We are looking forward to adding you to our team.

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