Law Firm Marketing Coordinator
Posted ago

Our law office is growing and we need the right legal marketing assistant to help us promote our brand to the community. You’ll be responsible for working with the marketing director on developing key strategic marketing campaigns, both online and offline, that get the word out there about our legal services. Some experience in the legal industry is a plus, but not necessary for this role. The successful applicants will have the ability to manage multiple projects and timelines and bring fresh, forward-thinking ideas to the team. If you want to work in a fast-paced environment in a position that has a direct impact on the business, apply now.

  • Monitor and maintain content across all platforms including website, social media mailing lists, SEO, and data analytics to keep content current
  • Handle the copywriting and image creation for all outgoing print marketing materials including letterhead, business cards, brochures, flyers, etc. to ensure the firm is presented professionally
  • Implement digital marketing campaigns with the team by creating email, social media, and online advertising content that will generate maximum online visibility and drum up new business for the legal firm
  • Produce a marketing plan that effectively advertises our legal firm
  • Deliver reports on monthly analytics across web and social platforms, stay up-to-date on the latest market research and advise on improvements

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. 

Assist with marketing tasks such as: 

  • Developing content for print and online
  • Assist in the development of social media calendar and posting on all social media channels 
  • Messaging, managing, and monitoring social media platforms and posts
  • Branding of company merchandise and materials
  • Reputation management
  • Review campaign effectiveness/ROI, etc. 
  • Assist inbound calls and sales-focused tasks as assigned. 
  • Write monthly advertising copy and all corporate communications to include press releases, newsletter, and email 
  • Using Mailchimp to send out monthly newsletter and promotional emails
  • Assist in copy editing on large projects 
  • Track and analyze website performance via Google Analytics
  • Respond to website inquires
  • Write and research blog content 
  • Website maintenance, posting blogs

  • Candidate must be able to demonstrate professional written and verbal marketing communication skills
  • Strong understanding of web and email systems, public relations, brand messaging, and social platforms - basic graphic design skills are also desired
  • Applicants will need to be comfortable managing multiple projects and deadlines

  • Degree in communications, marketing, or advertising is strongly preferred
  • Minimum one year’s experience in a related field
  • Professional command of Microsoft Suite (Word, Excel, PowerPoint, etc.)
  • Strong working knowledge of social media platforms: Facebook, Linkedin, Twitter, Google Business, Instagram, Facebook business
  • Experience with Hootsuite or other social media scheduling platform
  • Experience working in WordPress
  • Command of SEO principles SEO writing, SEO editing.
  • Experience with MailChimp 
  • Video production and Editing a Plus
  • Experience using Adobe Creative Suite a Plus
  • Bilingual (French and English) are given a priority

$15+ hourly DOE

APPLICATIONS THAT DO NOT FOLLOW INSTRUCTIONS WILL NOT BE CONSIDERED. Prepare a cover letter with no more than two paragraphs and a single closing sentence. In the first paragraph explain what you believe are the 3 most important qualities that must be possessed by a marketing assistant. In the second paragraph tell why you applied to this particular job advertisement. As a closing sentence please write, “I have read the instructions contained in the job posting and have followed the instructions.”

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