Insurance Marketing Specialist
Bankers Title and Escrow Services
Naples, FL US
Posted ago
Bankers Title and Escrow Services
Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position that we need to take our company’s marketing experience to the next level. In this role, you’ll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills and we will provide you with the support you need to continuously grow your career. Apply today to join our team!
Responsibilities
  • Optimize strategy via A/B testing and reporting on content campaigns, digital sponsorships, media buys, speaking engagements, and more to maintain a favorable cost-per-lead ratio while driving MQLs
  • Manage data sets required for e-marketing efforts, including tracking marketing campaigns, managing our subscriber lists and other necessary information within CRM systems
  • Engage customers and prospects using events and other marketing initiatives that support insurance sales and brand awareness
  • Inform supervisors of timely industry trends in the marketing field for consideration
  • Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral
Qualifications
  • Microsoft Office proficiency in Word and Excel and solid computer skills are required
  • Exemplary organization, project management, analytical, and verbal/written communication skills are required
  • 1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or similar role in the insurance industry is a plus
  • Proven proficiency leveraging CRM, analytics platforms, and marketing automation tools
  • Bachelor’s degree in marketing communications, advertising or other related field is required
Compensation
$75,000+
About Bankers Title and Escrow Services

Established Florida Title agency with over 25 years experience, centrally located in Miami Lakes, FL. We are a service-driven company and pride ourselves on the service we provide to our clients using state-of-the-art software and technology. A positive work environment with individuals who work well with others and strive to give exceptional service.

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