Insurance Marketing Associate
Bankers Title and Escrow Services
Naples, FL US
Posted ago
Bankers Title and Escrow Services
Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position that we need to take our company’s marketing experience to the next level. In this role, you’ll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills and we will provide you with the support you need to continuously grow your career. Apply today to join our team!
Responsibilities
  • Collaborate with creative team members on marketing campaign and promotional materials and other company collateral
  • Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs)
  • Coordinate all marketing strategies and campaigns; interfacing with vendors, insurance agents, marketing team members, and sales
  • Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed
  • Maintain our CRM system by tracking marketing campaigns e-marketing and subscriber lists, and other necessary information
Qualifications
  • Exemplary organization, project management, analytical, and verbal/written communication skills are required
  • 1-2 years of experience working in a related digital marketing, B2B, life insurance, or similar role in an insurance setting beneficial
  • Microsoft Office proficiency in Word and Excel and solid computer skills are required
  • CRM, analytics, and marketing automation tools prowess is essential
  • Must have a Bachelor’s degree in marketing, communications, advertising or other related field
Compensation
$75,000+
About Bankers Title and Escrow Services

Established Florida Title agency with over 25 years experience, centrally located in Miami Lakes, FL. We are a service-driven company and pride ourselves on the service we provide to our clients using state-of-the-art software and technology. A positive work environment with individuals who work well with others and strive to give exceptional service.

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