Entry Level Digital Marketing Specialist
Houlihan Lawrence
Rye Brook, NY US
Posted ago
Houlihan Lawrence

The Digital Marketing Specialist will support and execute various marketing programs at Houlihan Lawrence designed to drive our brand and agent services forward. This role will also facilitate the development and launch of innovative digital tools, acting as a project manager in coordination with internal stakeholders and third-party vendors.


  • Help create organic and paid social media campaigns across various platforms, generating analytics reports and monitoring comments
  • Manage our proprietary paid social tool, acting as primary liaison to our social agency, growing internal tool adoption, and enhancing our product offerings
  • Support digital campaigns across display, search, and SEO in partnership with digital agencies
  • Assist in the creation of marketing plans in support of properties and agents. Facilitate the flighting of digital ads as a result of those campaigns
  • Be an internal digital champion, providing support and training to agents, admins, and managers as necessary with a focus on digital and social
  • Identify knowledge gaps to inform future training and learning development opportunities
  • Work with marketing leadership to identify technology tools and systems that can assist in delivering marketing initiatives to agents efficiently and effectively
  • Act as a project manager to filter and execute projects successfully and efficiently


  • Bachelor’s Degree in communications or related field
  • 1-2 years’ experience in an advertising or marketing position
  • Excellent project management skills and attention to detail
  • Strong oral and written presentation skills; ability to present information that is understandable and engaging to the recipients
  • Professional and team-oriented disposition
  • Willingness to day-travel locally to 30 regional offices

About Houlihan Lawrence

For 125 years, our team of real estate experts has been the market leader in New York City's northern suburbs. We have the largest regional and global network with long-standing international connections and partners in 65 countries.


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