Email Marketing Specialist
Dani Johnson
Kerrville, TX
Posted ago
Dani Johnson

The Email Marketing Specialist will be responsible for planning, implementing and executing the email marketing program for multiple brands. Working with our marketing department and technical team, you will be accountable for the development and success of our email marketing program. You will be responsible for writing engaging email copy to drive the desired response from our audience of half a million subscribers. Additionally, the role will require knowledge of best practices for an optimal online experience. 

You will be part of a young and dynamic marketing team and responsible for generating the desired client activity through the email channel. Email is a critical component of our long-term relationship-based marketing strategy and your skill will take our team to new levels of success.


  • Partner with internal teams to plan and execute campaigns
  • Develop and optimize our email marketing program
  • Create email workflows for various brands that enhance the consumer experience
  • Collaborate with brand managers and sales teams to develop content that drives sales and engagement
  • Oversee and drive ROI via performance-based and brand-building marketing strategies
  • Analyze and report on relevant business metrics to optimize our engagement strategy
  • Assess performance of marketing programs against baseline KPI’s
  • Develop and maintain email sequences for a wide variety of campaigns


  • Great attitude
  • Willingness to learn
  • 3+ years experience preferred
  • Familiar with Infusion Soft and Shopify or similar CRM’s
  • Strong copywriting and communication skills
  • Strong analytical skills
  • Proficient in effective segmentation of email audiences

$30,000 (Will pay additional for experience)
About Dani Johnson

Most people live their lives dreading going to work every single day. It doesn’t have to be that way. Life is short and you have too much to offer the world – why not love what you do every day and be part of a company with a high results culture that is dedicated to changing lives around the world through empowering educational programs and experiences!

At, we offer excellent benefits, challenging learning and growth opportunities and competitive compensation packages in a dynamic, fun and positive work environment!

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