Director of Marketing - Technology
True Realty
Greenwood Village, CO US
Posted ago
True Realty

We are searching for a highly innovative and experienced digital marketer who can create thoughtful online lead generation campaigns designed to engage potential clients while building brand awareness and trust. The person will be a part of the True Realty leadership team and play a significant role in selecting and managing technology to enable effective multichannel client communication.

This person should have extensive digital marketing skills and knowledge of ad creation and segmentation, campaign development, results reporting, and strong analytical skills. They should also be kind, thoughtful, and have a real-world understanding of the customer's perception of our marketing. 

The selected individual needs to develop a comprehensive marketing strategy for True Realty and its agents focusing on video content. They will develop best practices and systems to impact agent branding positively. Additionally, the Director of Marketing and Technology will train new agents, enabling them to become social influencers within their community.

Ultimately, the role is responsible for building strategies to impact existing and potential customers throughout the residential real estate journey. The person also needs to be comfortable with the accountability of lead generation, ad effectiveness, audience engagement, and conversion. Salary: Please submit your resume and a short cover letter describing why you are a fit for the role. Cover letters are required. $70,000 plus benefits.

Responsibilities

  • Online Lead Generation
  • Retargeting Campaigns 
  • Website Management and landing page creation 
  • Multichannel messaging content
  • Google Analytics 
  • Advanced Google PPCA marketing
  • Social Media (Instagram, Facebook, YouTube, and LinkedIn) marketing strategies and management
  • Visual content creation including image and video
  • Writing copy for email and text campaigns
  • Develop programs to attract new customers, leads and grow the business
  • Agent branding


Qualifications

  • Three years of marketing experience
  • Four-year degree required
  • SEO, Google ad creation, advanced segmentation, PPC
  • Highly capable with Google Suite for campaign results reporting  
  • Experience managing advertising spending, outside agencies and vendors
  • Experience with Google Analytics
  • Highly self-motivated 
  • Proficient in project and time management  
  • Excited to work with a small team in a fast-paced environment
  • Ability to think both creatively and strategically
  • Have a growth mindset with a great attitude
  • Have a sense of humor


Compensation
$70,000
About True Realty

True Realty is creating a better way for people to buy and sell homes. We want our clients to have an organized and efficient experience while not losing the personal touch of a truly professional Realtor. With this goal in mind, we created a team approach to selling homes. By having a team in place, our sales agents can focus on their clients' specific needs and provide exceptional customer service while never having to worry that something is falling through the cracks.

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