Director of Marketing
BG Miller Law
Worthington, OH US
Posted ago
BG Miller Law

Brian Miller Law is searching for a Director of Marketing with proven digital marketing experience who wants to move into a leadership role at a small personal injury law firm in Worthington, Ohio.   

The ideal candidate has 1-3 years of experience in digital marketing. Candidates with experience in personal injury marketing and/or those with a proven track record growing a law firm will be highly competitive.   

Workplace: Physically present on a regular basis or hybrid 

Responsibilities

  • Manage the firm’s marketing, communication, branding, and business development efforts 
  • Develop data-driven marketing strategies and analyze digital marketing trends in the local market, including competitors, to develop clients and business for the firm 
  • Lead the firm's traditional marketing and digital growth strategies including website structure and maintenance, content management systems, and related technologies 
  • Use social media and create online content following search engine optimization (SEO) and pay-per-click (PPC) best practices to create consistent top of mind campaigns for lead generation 
  • Help in the creation of written, graphic, and video marketing content 
  • Contribute to effective marketing operations by organizing short-term and long-range objectives with the CEO and providing information pertinent to decisions affecting the firm 
  • Create, analyze, and interpret the organization’s Google Ads, Google LSAs, Facebook Ads, B2B networking, video editing, and Adobe Suite 

Qualifications

  • Proven working experience in digital marketing, preferably within the industry 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Experience with website design and the use of CMS (Content Management Systems) and CRM (Client Relations Management) 
  • General understanding of – or ability to learn -- legal language and principles, including Ohio’s Rules of Professional Conduct (Ethics) for Attorneys

Compensation
$65,000
About BG Miller Law

Brian G. Miller, Co., L.P.A. is a highly regarded and successful law firm with its principal location in Worthington, Ohio. Its practice focuses on the plaintiff’s claims in the personal injury and employment wage and hour areas. The firm has been designated as a Tier 1 Best Law Firm by Best Lawyers in America. Attorneys Brian Miller and Adam Slone have been peer-recognized as being within the top percentage of lawyers in their fields by designation as Ohio Super Lawyers. 


The firm offers a tight, close-knit, environment of employees who work hard, but enjoy working together and are looking for another person who is the “right fit.” 

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