Director of Marketing
Craig Swapp & Associates
Sandy, UT US
Posted ago
Craig Swapp & Associates

We are looking for a creative and intelligent marketing director to oversee a multimillion-dollar marketing budget and help us become the largest personal injury law firm in the Intermountain West.

Responsibilities

  • Generate qualified leads by creating a marketing strategy that utilizes TV, billboard, digital, and other channels.
  • Minimize cost per acquisition of signed cases
  • Buy media from TV stations and outdoor marketing providers
  • Oversee our SEO and PPC vendors
  • Oversee creative direction
  • Create and oversee grassroots campaigns

Qualifications

  • Creative
  • Previous experience purchasing media from TV and outdoor vendors
  • Experience managing digital marketing campaigns
  • Understanding of Google Ads and digital marketing strategies
  • Experience attributing leads to marketing campaigns
  • Experience creating and managing grassroots campaigns

Compensation
$100,000 - $120,000 yearly
About Craig Swapp & Associates

Craig Swapp & Associates is a leading personal injury law firm in the Intermountain West.

At Craig Swapp & Associates, we are champions for justice, helping people heal, and changing the behavior of those that hurt them. We provide unparalleled personal injury customer service and results.


Our core values emphasize the excellence that should be present in a leader in the personal injury law field, we win for our clients, we put our clients first to deliver world-class service, and we offer a great place to work.

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