Director of Marketing
Levin Rinke Realty
Pensacola Beach, FL US
Posted ago
Levin Rinke Realty

The Director of Marketing is an executive responsible for making high-level decisions regarding the branding and marketing to support Levin Rinke Realty, a leading Pensacola FL-based real estate brokerage, and its agents. 

Responsibilities

  • Review and assess current marketing activities, trends, materials, technologies, and strategies to best support the Brokerage and its hundreds of active real estate agents
  • Manage an in-house marketing team of 5 in order to ensure optimal performance of marketing campaigns, brand integrity and consistency, and Agent engagement and satisfaction
  • Research competitors and technology platforms to stay current with similar products or services
  • Work with both the sales and marketing departments to develop successful strategies and campaigns that grow awareness, attract new customers and increase satisfaction levels among current clients and agents
  • Collaborate with other executives to make high-level decisions regarding the budget, areas-of-focus, and the direction of the company
  • Create and maintain a successful brand and image that attracts customers to the product or service
  • Develop marketing strategies for new products or services that comply with current company standards
  • Oversee all branding efforts to ensure brand attractiveness, awareness, and consistency are maintained across the entire organization
  • Attend trade shows and industry events to enhance awareness, reputation, and relationships on behalf of the organization

Qualifications

  • Excellent communication skills, both written and verbal
  • A demonstrated and superior orientation toward client service
  • Strong project management skills and familiarity with project management and timesheet tools
  • Understanding of Multimedia production, scheduling, and modern marketing tactics, technologies, and platforms including marketing automation, CRM, and data/analytics solutions
  • In-depth knowledge of digital, TV, radio, and out-of-home media buys, marketing technology platforms. In-depth knowledge of social media funnel building, lead conversion, click funnel campaigns, Google ad campaigns
  • Ability to oversee, and execute growth, through multiple points-of-contact and employees.
  • Innovative and creative - able to create brand new strategies and oversee their execution with support from team members to attract customers and succeed over the competition
  • Ability to lead groups and be decisive in a fast-paced, dynamic environment
  • Acquire and manage new high-level clients, brokers, team members, and vendors
  • Collaborative skills to accept and incorporate ideas into strategies
  • Time-management and organization in order to meet strict deadlines
  • Ability to recognize emerging trends and stay ahead of them
  • Knowledge of internet marketing campaigns, including SEO and paid add strategies
  • 5+ years of experience overseeing all aspects of marketing and managing a team, ideally in a real-estate brokerage environment

Compensation
$80,000 - $90,000 yearly
About Levin Rinke Realty

Levin Rinke Realty is the #1 independent real estate company in the greater Pensacola area. If you are a creative professional with a passion for collaboration, this fast-growing company believes in the power of marketing, educating, and investing in our community. We are proud to be a local company with a stunning workspace and opportunities for career growth!

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