Director of Marketing
Ponytail Team - KW
Oakland, CA US
Posted ago
Ponytail Team - KW

The Ponytail Team with KW, a top-performing, community-oriented real estate team in Richmond, CA is looking for a detailed, organized support person to expand its operations department and build its marketing division. This small team is seeking a focused self-starter and problem-solver with a commitment to growth, who complements their talented group. This person will help support the operations team and keep things running smoothly. They will help manage and execute the team's marketing plan, including overseeing as well as executing each component of the team's business/social media marketing plan, the listing marketing plans, all lead generation programs/plans, and the systems to track and cultivate leads generated (our customer retention management system- CRM).

The right candidate will have a strong sense of urgency and must enjoy "to-do lists". They work well independently with minimal supervision in a fast-paced environment to support the team and contribute to overall success. They will enjoy using their creativity to come up with out-of-the-box solutions, as well as design marketing materials and social media posts, and plan client events. If this sounds like you, apply today! 


  • Salary Range: $70,000-$80,000
  • Paid Time Off (PTO)
  • Stipend Benefits
  • Bonuses - Eligible after a 9-month period
  • Rapid growth potential


  • We put our customers and clients first- always.
  • We are results-oriented. Each team member owns their job and their results.
  • We do today what others won’t so tomorrow we can accomplish what others can’t.
  • We are coachable and teachable. We put our egos aside in order to learn and grow.
  • We are competitive and we like to win. We think it’s healthy and fun. And good for our clients.
  • We believe that exceeding expectations and standards are the standard.
  • We believe that together everyone achieves more.
  • We believe your life doesn’t get better by chance, it gets better by change.
  • And we are out to change the world.


  • Project management is a large part of this position. You must love to-do lists and managing projects
  • Manage the administrative side of the Listing Process from Pre-Listing to Contract
  • Handle all marketing involved within the Listing Process
  • Implement and improve all systems for the Listing Process
  • Implement and improve all systems for the Marketing of the listings
  • Client Care – make each client feel like they are the only client we have – solve problems, provide service, exceed expectations
  • Work closely with agents. Handle all admin tasks to ensure agents’ focus is only on income-generating activities
  • Maintain database
  • Plan and execute all client appreciation items and events
  • Create and maintain an operations manual/websites/videos 
  • Obtain client reviews and referrals using a program created and maintained by you
  • Ensure compliance with standards and regulations
  • Manage the brand and full marketing plan and all of its components
  • Be the admin of all sales and marketing technology and systems
  • Administer the CRM system
  • Train new agents and employees on all relevant technology
  • Develop, implement, and execute a new social media plan


This person should have the Knowledge/Skills /Traits:

  • Experience with Google Suite is a must
  • Social Media target campaigns marketing /google ad marketing are bonus
  • E-Newsletter Marketing Email Campaigns
  • Some Graphic Design skill is plus
  • Marketing skills- creation of brochures and websites
  • Creation of marketing funnels
  • Strong technology skills
  • Strong written and verbal communication skills
  • Exceptional organizational and project management abilities
  • Great ability to focus amidst chaos
  • Superb people skills
  • Servant's heart
  • Detail-oriented
  • Calm under pressure
  • Learning-based
  • Solutions-oriented
  • Flexibility
  • Self-directed
  • Proactive
  • Goal-oriented and accountable
  • MS Office Suite (Word, Publisher, Excel, PowerPoint), Google Drive/Calendar, Social Media
  • Experience with any of the following is a plus: Canva, Constant Contact, MailChimp, Slack, HubSpot, and other marketing tools, or Real Estate-related marketing tools
  • Real estate license is not required but is a plus

$70,000 - $80,000
About Ponytail Team - KW

With her passion for Real Estate and design, she started her own Real Estate development company and cutting-edge prefab construction company in 2003. Given her broad background in Sales and the Real Estate industry, Sara understands the unique real estate needs of her clients, matching people with properties for Buyers and getting top dollar for Sellers. She is exceptionally personable, and her friendly, down-to-earth style makes the process of buying or selling property easy for her clients. She is well known by her clients and in the communities, she serves as the PONYTAIL Agent. Sara has been in the Top 1% of Agents in East Bay and the No.1 Agent in Richmond since 2017. Sara has ranked as the No.56 Agent in 2020 and 2021in California, the Top 1.5% agent nationwide this year. All results are because of Sara’s marketing, negotiation, and communication skills.

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