Director of Marketing
The Aitken Home Team
Jacksonville, FL US
Posted ago
The Aitken Home Team

If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. The marketing coordinator's responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to the company
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals monthly
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
  • Run all social media accounts and return messages to inquiries
  • Oversee all Community Outreach (Non-Profits, Sponsorships, Etc.)
  • Some travel for attending Real Estate Conferences

Qualifications

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • $45,000 Compensation includes Base + Bonus
  • Bachelors in Marketing or related field or equivalent work experience required

Compensation
$40,000 - $45,000 yearly
About The Aitken Home Team

The Aitken Home Team was established in April of 2014 and is one of the fastest-growing real estate companies in Northeast Florida. They attribute their success to the level of trust that has been built with their customers. This is something that many agents say, but the Aitken Home Team is on a mission to actually do it by providing their customers' several guaranteed programs. These take the risk out of selling or buying a home. They have become passionate about providing these guarantees and at the same time have been making each one feel as though they are their only customer. Their goal is to make each and every customer a raving fan!


Mission:

  • Honoring God in all we do
  • Serving with excellence
  • Growing profitably

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