Director of Marketing - Analysis
Rapid Fire Home Buyers
Montgomery, AL US
Posted ago
Rapid Fire Home Buyers

This position will oversee all aspects of marketing for Rapid Fire Home Buyers and work to research, test, implement, and monitor the effectiveness of all active marketing channels. Work with managers and leadership team to improve current marketing and consider new techniques to find motivated sellers.

The position requires above-average attention to detail, concern for the exact correctness of work, and a strong commitment to tasks completed on time. The position would be best for someone who enjoys tinkering with systems and processes to maximize efficiency and production.

This is a valued expert expected to deliver high quality, accurate results, while efficiently maintaining and enhancing existing organizational systems and standards. Interested candidates should strive for self-development through training modules, webinars, books, courses, and other modalities. 

The goal of this position is to continuously improve our marketing channels and strategies in order to drive the max possible ROI on the marketing dollars we spend.

Director of Marketing Keys for Success

  • Identify key areas of improvement in the day to day operations 
  • Provide solutions and alternatives when necessary
  • Communicate clearly and effectively with all team members
  • Extreme ownership of personal and team performance 
  • Efficient time management
  • Clear, concise, and well-documented process development and management
  • Maintain a positive, team-oriented culture where team feedback is encouraged
  • Self-education, seeking out personal growth opportunities and requesting additional support as needed


  • Collect and maintain marketing data (response rates, leads generated, cost per lead, cost per deal, cost per marketing channel, overall revenue generated, etc.)
  • Oversight of all marketing channels including Direct Mail, Digital Marketing, Cold Calling, SEO, TV, and Social Media
  • Collaborate with Managers and team members to assess the performance of all marketing efforts to maximize efficiency.
  • Research and test new marketing strategies and methods to expand company growth.
  • In charge of continuously improving and optimizing company marketing strategies.


  • 2+ Years of data analysis or analytics experience
  • Detail-oriented. High standards of quality and accuracy
  • Proficiency in Microsoft Excel and other database management software
  • Experience in positions that require complex problem-solving skills

About Rapid Fire Home Buyers

Rapid Fire Home Buyers is one of the southeast’s fastest-growing real estate companies! We have a focused, driven team that buys homes at scale and improves communities one house at a time. 

Rapid Fire Home Buyers started in 2019 in a single room, with two employees, and A LOT of hustle. Today we have two offices serving Montgomery, AL and Lexington, KY, with 25 team members and are preparing to enter a third market by the end of 2022. Our 10-year plan includes companywide growth by entering an additional 23 markets, growing revenue to $250M per year, and buying over 15,000 houses per year.

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