Director of Lead Generation / Real Estate
Ready Realty Group of Keller Williams
Tampa, FL
Posted ago
Ready Realty Group of Keller Williams

Your job title: Director of Lead Generation

Where you will work: Ready Realty Group, Keller Williams South Tampa

Who’s the boss: CEO

Who are we?

The mission of the Ready Realty Group is to become the most highly reviewed and referred real estate organization in the world by creating raving fans out of our clients.

We are highly coachable, extremely passionate, team-oriented, fun-loving, legacy driven, accountable to each other, and growth-minded.

Who are we looking for?

The Director of Lead Generation owns the lead generation processes for the entire Hub Team and Expansion Network. The Director is someone who can think big enough to create huge systems, while sweating the details that ensure those systems work. The Director is a natural leader, able to succeed by empowering others, with a strong focus on tracking results, maintaining accountability, and increasing efficiency. The Director is comfortable with both marketing and prospecting systems.

The Director of Lead Generation is able to oversee several different spheres of influence: Hub-focused lead generation campaigns, Hub-assisted lead generation campaigns in the Expansion Locations, and Expansion Location-led campaigns. All of these systems work synergistically together because of the Director’s influence. The Director works with the Hub Team, Expansion Agent, Expansion Director, and Director of Operations to ensure growth continues at a high level.

What will you do?

These are the standards a well-above-average performer will maintain or exceed:

  • 20+ held/ran listing appointments
  • Holding all OSAs to 20+ held/ran listing appointments


Essential duties and responsibilities:

  • The Director of Lead Generation increases both the number and quality of leads at the Hub and in all Expansion Locations
  • Serves as the leader in new lead generation campaigns while increasing the efficiency of existing campaigns
  • Manages the brand and naming for the Hub and all sales locations
  • Creates marketing material and makes it available for the Hub and all sales locations
  • Runs the outside sales department, increasing the database
  • Runs the inside sales department, qualifying leads and creating appointments
  • Supports Expansion Locations by developing lead generation campaigns to help with launches and to increase business going forward
  • Creates standards and develops metrics to hold others accountable
  • Creates and manages lead generation training for the entire system
  • Develops new lead generation plans and maintains best practices for lead generation
  • Develops systems for launching new teams and developing their database
  • Works with the Hub lead generation department to create leads and appointments
  • Works with Expansion Director/Agent to deliver systems, information, and accountability to Expansion Locations as it relates to lead generation
  • Lead generation team – daily
  • Agent team - daily
  • Expansion Director – several times a week
  • Director of Operations – weekly
  • Allied Resources – as appropriate
  • Management responsibilities
  • All lead generation department members in the Hub



  • Creative problem solving in developing new lead generation methods
  • Systems oriented for creating repeatable and dependable business
  • Strong written and verbal communication skills
  • Excellent organizational and time-management abilities
  • Self-motivated and able to self-manage
  • Open to accountability and driven to excellence
  • High school graduate
  • Real estate license
  • Compensation
  • Base salary of $48,000
  • Benefits (when set up)
  • Profit share (when set up)
  • Team paid coach

$70,000 + 1st year Base + Commission potential
About Ready Realty Group of Keller Williams

The mission of the Ready Realty Group is to provide the premier customer service experience for each home seller and home buyer we work with. Knowledge we’ve gained through years of working in the local market empowers us to provide our homebuyers and sellers with the advice they need to make informed decisions. Whether it’s selling a home, searching for a home, or negotiating a contract, each member of the Ready Realty Group is an experienced real estate professional who applies their expert skills to each step of the process to help each client achieve an outstanding result. We put a huge emphasis on our team culture of learning, growing, serving, and having fun, and are seeking those who share our passion.

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