Digital Marketing Specialist
Apex Group NW Real Estate
Portland, OR US
Posted ago
Apex Group NW Real Estate

Apex Group NW Real Estate is looking for a self-motivated, innovative, energetic, and experienced Digital Marketing Specialist to advance, oversee, maintain, and execute our team’s community and customer experience through digital online marketing and traditional print content creation, strategies, and systems across all our platforms. The position requires interaction with our operations and sales teams to ensure that our website, social media, collateral, and other communications accurately reflect our brand with the goal of increased brand strength, awareness, and engagement.

Looking to put your creative side to work for us while having fun working in a flexible and development-oriented environment? If you’re ready to make an impact and join a team that values every member’s input, we want to hear from you!

Additional Information:

  • Great Team Culture
  • Full Time Position
  • Typical Schedule: Monday-Friday
  • Paid Time Off
  • Flexible Work Schedule
  • Hybrid Environment (in office and work from home)
  • Location: Portland, OR

Responsibilities

  • Develop Apex Group NW Real Estate’s brand image, and increase awareness, reach, and engagement across all marketing platforms. Ensure unity of brand, messaging, and style across communication platforms.
  • Create compelling and relevant traditional and digital marketing content, including but not limited to marketing print collaterals, graphics, and content editing in various formats.
  • Create and oversee lead generation campaigns from start to finish on various ad networks, including performing keyword research, targeting, remarketing, and tracking.
  • Drive and leverage cross-channel knowledge to develop marketing content, strategies, and systems to drive leads and conversions to increase revenue and reach established goals.
  • Content Creation - produce, direct, film, and edit a variety of content to develop a library of product content, company content, event trailers, and other promo content.
  • Monitor and deliver analytics performance reports of marketing campaigns, social media, and leads across all platforms. and advise on improvements – optimize and scale.
  • Manage website design, content, SEO development, and tracking analytics to ensure all content is up to date and relevant.
  • Implement new marketing systems and improvements that contributes to set goals and process efficiency.

Qualifications

  • 2-3+ years of content and digital marketing work experience. Preferably in the real estate industry.
  • Preferably 2-3 years’ experience with content creation in various formats, including but not limited to social media posts, reels, stories, and print marketing content creation.
  • Working experience with Hootsuite/Buffer or any other equivalent social media management tool.
  • Proven track record with the implementation of successful Facebook and Instagram ad campaigns, landing pages, options, funnel follow-up sequences, etc., including its management in Facebook business manager (Meta), pixels, target marketing, custom audiences, etc.
  • Working knowledge of a variety of digital marketing platforms and their technical inner workings [SEO, SEM, CRO, PPC, Facebook, Instagram, Google Plus, Linked In, Email Campaigns, etc.]
  • 2-3 years experience with Google AdWords, Google Analytics, and conversion tracking preferable.
  • 1-2 years experience in Email Campaign Management a plus.
  • Willingness to constantly learn and keep up with an ever-evolving world of marketing platforms and technologies.
  • Advanced knowledge of current market trends. Develops innovative forward design marketing concepts.
  • Self-motivated individual looking to make a difference, who is also a team player.
  • Demonstrate strong interpersonal and communication skills.
  • Demonstrates fine attention to detail.
  • Excellent project management and organizational skills.
  • Working knowledge of Google Office and Microsoft Office Suite.
  • Experience with photography and videography a plus.
  • Enjoy working in a fast-paced and fun, family-like team environment.
  • Problem solver with a “Get it done” attitude with a high sense of urgency.
  • High level of integrity and accountability. Strong work ethic.

Compensation
$45,000 - $60,000 DOE
About Apex Group NW Real Estate

Are you looking to be part of a fun, energetic, motivated, and dynamic real estate team? Then the Apex Group is the place for you! The Apex Group is a team providing full-service residential and commercial real estate brokerage and is fully committed to serving and delivering the highest client care for real estate buyers, sellers, and investors. Our team has closed over 580 transactions, $266 million in volume, placing us in the top 1% of realtors in the area.


Our team is built on a culture of integrity, authenticity, transparency, and support for each other.

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