Digital Marketing / Social Content
716 Team @ Keller Williams Realty
Buffalo, NY
Posted ago
716 Team @ Keller Williams Realty

Our goal is brand omnipresence across all social platforms in order to build on our audience. 

We are seeking talent that is highly motivated, self-starting,  with a passion for connecting with current and future customers through digital content marketing, social media and traditional marketing efforts.

The Marketing/Social Media Manager will be responsible for advancing the community and customer experience through online and traditional marketing. This position is charged with accelerating the expansion and use of social media channels as well as to bring a high degree of creativity to our existing methods. This position requires tight interaction with an outside marketing vendor we retained called Curaytor. 

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship and special events management. Familiarity with standard concepts, practices, and procedures within marketing and advertising is critical, while knowledge of real estate functions is a bonus. A certain degree of creativity and latitude is required.

In addition to marketing, branding and social media related work, this position will also share a role in tracking sales data; maintaining collateral and marketing materials inventory; maintaining databases; and preparing reports. 

This position will lead our efforts to engage stakeholders with quality content, create content delivery plans and maintain consistent, brand-appropriate content as well as oversee and administer the company’s social media marketing and advertising.

  • Creating, developing and executing inbound marketing strategies and campaigns in order to drive new business (including but not limited to: email, direct mail, web, social media and video
  • Website management including written and digital content, redesign as needed, SEO development and tracking analytics
  • Establish all marketing for team events, open houses and new listings
  • Support the company and agent tracking of incoming leads/prospects and adjust marketing campaigns accordingly
  • Manage our digital marketing efforts in order to grow our web presence and acquire leads using a process called CAB: Create Content (on our sites), Advertise it (on Facebook) and Blast it (through email)
  • Create and maintain client satisfaction by publishing informative and high quality blog posts, sending email marketing messages, creating Photoshop graphics, running digital ads
  • Consistently performing the activities that help drive customer engagement, acquisition and retention
  • B.S./B.A. in Marketing or related majors
  • Inbound Marketing Strategist - Certification preferred
  • Possesses a proven track record of sales/marketing performance
  • Some understanding of the sales process for residential real estate
  • Expertise in Social Media advertising, Pay-Per-Click Advertising, Email Marketing, Blogging, Landing Pages, Content Creation

$15 - $20/hr
About 716 Team @ Keller Williams Realty

The team is owned and led by Timothy Riordan, an award winning agent in our market who consistently ranks in the top 1% of Realtors locally and 3% nationally based on number of annual sales and total annual sales volume.

At the 716 Team @ Keller Williams Realty, we value personal and professional growth. 

We accept challenges, set goals and exceed them. 

We refuse to stay in mediocrity and instead choose to live purposeful lives without limits.

Our mission is to Bring Home Happiness to as many of our neighbors in WNY as possible to ensure that their experience buying, selling or investing in real estate is as great as it can be. 

Our focus is delivering an incredible client experience based on professionalism, trust, communication and results while exceeding expectations every step of the way. Our goal is to transform every client into forever clients that go out of their way to refer business to our team.

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