We have an opening for a Digital Marketing Manager - Marketing Automation Expert located in Hendersonville, TN.
You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drive revenue, and build brand loyalty. You must possess a strong understanding of email marketing principles, triggered campaigns, email testing, and optimizing performance. As well as have experience in social media marketing for growth. You will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation, and data interrogation.
We believe in being with our customers through each step of their loan process, and even after. We have been busy building and compiling the right processes, people, and technology to go hand-in-hand with our exceptional customer engagement. Having cutting-edge technology only helps if you can use it… we are now looking for that ideal person to leverage the rich data sets we have along with the technology platforms we have been building to help take our team to the next level.
Do you know how to leverage data and customer signals to chart out the optimal path to loyalty across these and other services? Do you know how these paths differ for customers based on their persona? What marketing channels are most efficient to take them on those journeys? And, what are the best ways to frame this path, test the right channels/message/offers, and then automate those end-to-end? These and several other exciting challenges are expected to be led and solved by this person, along with our leadership and consulting team.
Again - This position is located in Hendersonville, TN. You will have the ability to work from anywhere a lot of the time, however, in-office will be required part of the time, and for recordings, events, etc.
Primary Residential Mortgage, Inc. (PRMI) is an established mortgage lender, helping people finance their ideal homes in Hendersonville, Nashville, Murfreesboro and surrounding areas. Our team takes pride in making sure every customer has a positive, personal home loan experience. With more than two decades of growth, a staff of friendly people and a leadership team made up of industry experts, it’s no wonder PRMI was named one of the ‘2020 Best Companies to Work For’ by National Mortgage News. The company was founded in 1998 and continues to be a platform designed for loan officers and managers to operate their business on a localized level feel.
We focus on long-term prosperity and strategize around your growth. We know our job is to let you do what you do best. With our national team in place, you get as much freedom as you want and as much support as you need. If you’re not successful, we’re not successful.