Digital Marketing Lead Cultivator
Irvine, CA US
Posted ago

About the Role

Creative Contribution:

  • Design & execute social media, text, email and online campaigns
  • Develop campaign frameworks, content, and A/B test versions that drive sales and customer satisfaction
  • Manage release schedules to hit Marketing calendar milestones

Results Contribution:

  • Measure People’s ecommerce funnel performance and other KPIs
  • Execute A/B tests including data gathering, read-outs and adjustments

Customer Contribution:

  • Design segment-specific campaigns
  • Measure segment LTV:CAC

Tech Contribution:

  • Manage regular website updates to support Marketing calendar and ensure guest experience
  • Identify and resolve all website, cart, and payment issues
  • Key business point of contact for Ecommerce technology solutions (website, kiosks, payments) 


About Your Partners

  • Reports to: Ecommerce Team
  • Work with Marketing team to place digital paid ads
  • Work with Marketing team to produce digital earned impressions
  • Partner with Marketing team to create content
  • Partner with Merchandising team to create promotions
  • Partner with IT to ensure website up time and consistent guest UX


  • 3+ years in ecommerce-oriented marketing role at a digital agency, omnichannel retail brand, or eCommerce direct-to-consumer brand
  • Strong analytical bent married with strong implementation action-orientation
  • Strong consumer user experience attention to detail
  • Experience with Google Analytics, Google Tag Manager, pixels, Omniture or similar
  • Experience with CRM platform(s) preferred
  • Experience with Wrike preferred
  • Passion for data, customers and cannabis
  • BS/BA degree in related field    


People's California is Southern California’s largest cannabis retail store. As an industry-leading cannabis company, People's provides high-quality products and excellent customer service to recreational and medical customers in the Orange County area. People's prides itself on its knowledgeable staff, sustainable business practices, community involvement, and close relationships with farmers and vendors. 

Our retail store in Orange County is currently hiring new employees. Grow with us!

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