Digital Marketing Cordinator
Wilson Real Estate Associates - OWNRE
San Mateo, CA US
Posted ago
Wilson Real Estate Associates - OWNRE
We’re hiring an innovative social media coordinator to help us build brand awareness and elevate our online presence. As a member of the digital marketing team, you’ll assist the social media manager to develop a multi-channel social media strategy, create dynamic branded content for our social media platforms, identify key digital media opportunities, engage with influencers, and report analytics on web traffic and engagement. The ideal candidate harnesses their creativity to heighten visibility, makes data-driven decisions to optimize our social media channels, and believes in collaboration to achieve the best results. If you’re ready to dive in, apply today!
Responsibilities
  • Oversee the activity across our social media accounts including Twitter, Instagram, LinkedIn, and Facebook
  • Create a digital strategy with compelling content across our social media accounts that corresponds with our digital marketing goals
  • Identify new media opportunities and connect with social media influencers
  • Work with the social media manager to establish our brand’s online identity
  • Deliver monthly reports from our web traffic using Google Analytics and social platforms and advise on improvements

  • Digital Advertising Strategy - the ability to understand technical products quickly to strategize, develop, and execute ad campaigns from ideation to iteration. Emphasis on Google Ads with an understanding of paid social platforms (Facebook, LinkedIn, Instagram, Youtube)
  • Search and Display Ad Copywriting - write succinct, technical, and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords. Manage a large portfolio of search and display ads and conduct a/b tests to optimize for best-performing ads
  • Audits - research client and competitor sites for performance and optimization potential as a basis for program recommendations
  • Keyword research - development of keyword distribution sheet mapped to recommended site architecture
  • SEO Copywriting - write compelling marketing copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs, and assets
  • Reporting - ongoing reporting and analysis of organic and paid search campaign performance
  • Agency - involved in new business prospecting and pitching; team management and collaboration; developing methodologies; WLREA ambassador

Qualifications
  • Expertise in current trends on all social media platforms
  • Minimum 2 years of experience as a digital marketer or social media strategist
  • Bachelor’s degree in Communications, Journalism, or equivalent work experience required
  • Can develop dynamic SEO content with text, image, and video
  • Applicant should be a strong project manager with excellent communication skills and time management skills
Compensation
$45,000 - $74,000 yearly
About Wilson Real Estate Associates - OWNRE

We help families build wealth through real estate. We are looking for more people who are accountable, caring, take ownership in what they do, and give everything their best.

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