Digital Marketing Coordinator
DeLoach, Hofstra & Cavonis, P.A.
Seminole, FL US
Posted ago
DeLoach, Hofstra & Cavonis, P.A.

We are hiring a Digital Marketing Coordinator.

In this role, you will support and assist the Director of Marketing with all aspects of marketing and business development for the law firm and its multiple practice areas; including CRM implementation and management, setting up and monitoring ads and email campaigns, tracking referral sources, creating social media posts/calendar, helping proof and create marketing collateral, and assist with in-person and virtual seminars.

NOTE: THIS IS AN IN-PERSON, IN-OFFICE ROLE!

Responsibilities

Here is a list of the essential job functions:

  • Coordinate and implement and input data into new CRM and serve as firmwide “guru.” Perform daily input and maintenance of CRM. Build and run queries as needed.
  • Set up email campaigns; test and deploy; and evaluate continuously for performance, response, and alter as needed.
  • Support the development of, facilitation, and monitoring of marketing email campaigns also to include drip campaigns from the website.
  • Classify leads and track conversions and make recommendations for changes.
  • Deploy and execute paid ad campaigns for optimization of keyword searches. Provide weekly and bi-monthly reports on the performance of search campaigns.
  • Help research and coordinate outbound digital and print advertising and monitor effectiveness (e.g. Google LSA, traditional PPC {Facebook}, newspaper, etc.); provide comprehensive reporting.
  • Create graphics for social media posts and ads utilizing Adobe Creative Suite and Canva.
  • Perform basic videography, photography, and editing. Track website leads and conversions.
  • Modify, copy, and upload materials in support of the optimization of the website and optimize videos for YouTube.
  • Assist with in-person seminars, Zoom webinars, business showcases, and other special events which may be out of the office and outside normal business hours. (e.g. help check-in and register participants for in-person seminars, and ensure all technology is working for virtual events).
  • Assist with firm sponsorships, memberships, and community involvement including tracking benefit fulfillment.
  • Assist with online reputation and reviews program.
  • Monitor Facebook page, review sites, and Google My Business.
  • Create and schedule social media posts and monitor effectiveness; respond when needed. Include posting to outdoor LED signs when applicable (cloud-based). 
  • Assist with staff stewardship, client appreciation, and B2B referral programs.
  • Coordinate requests to purchase marketing and promotional materials when applicable.
  • Create PowerPoint/Prezi/Canva presentations.
  • Update and maintain online directory profiles for attorneys.
  • Proofread print and digital content. 
  • Assist with preparation and mailing of the firm newsletter, including Eblast. Monitor open rate and bounces; follow-up to obtain correct email addresses and input into CRM.
  • Scan receipts and paper files in support of the semi-paperless marketing department.
  • Assist with tracking marketing department projects and expenses.
  • Assist with the organization, inventory, and fulfillment of collateral and promotional materials.
  • Attend marketing team meetings and track follow-up items from meetings, assign tasks and ensure completion using ASANA.
  • Assist the Director of Marketing with various administrative tasks.
  • Other duties and special projects as assigned.

Qualifications

A Bachelor’s degree in marketing, digital communications, or a related field with at least 2 years’ related digital marketing experience is required; experience in a professional services environment and special events is preferred.

What else do you need to be successful in this role?

  • Knowledge of modern office equipment (printer, copier, fax, scanner)
  • Advanced computer skills: Microsoft Office (Word, Excel, PowerPoint, Publisher, Access, and Teams) and online webinar platforms
  • Experience with CRM and email marketing, Keap (Infusionsoft) a plus
  • Ability to learn and create basic graphics in Canva; Adobe Creative Suite preferred
  • Experience with social media and knowledge of posting principles for Facebook and LinkedIn
  • Excellent verbal and written communication skills 
  • Proofreading skills with high attention to detail
  • Problem-solving skills
  • Analytical and critical thinking skills
  • Ability to deliver timely responses
  • Strong work ethic
  • Sound judgment and ability to work independently when necessary
  • Ability to handle multiple tasks and projects simultaneously 
  • Ability to work cooperatively with diverse departments and individuals both internally and externally to the law firm
  • Professional, positive demeanor with the ability to demonstrate tact and diplomacy
  • Strong interpersonal skills
  • Adaptable with the ability to be flexible and work in a fast-paced environment with shifting priorities
  • Ability to meet deadlines and well-organized
  • Positive attitude and willingness to learn
  • Ability to take initiative, be resourceful, and proactive
  • Ability to maintain regular and punctual attendance

Compensation
$40,000 - $48,000 DOE
About DeLoach, Hofstra & Cavonis, P.A.

We offer a competitive benefits package: Health Insurance, Dental Insurance*, Vision Insurance*, Life Insurance, Paid Time Off, 401(k), Health Savings Account (HSA)

Core values:

  • Serve the client
  • Do the right thing
  • Respect
  • Open communication
  • Empower through education
  • Practical, honest advice
  • Strive to understand people
  • We are forever learners
  • Excellent attorneys, great advice
  • Clear billing
  • Staying within areas of expertise


We are a pet-friendly firm! We have a cutting-edge marketing department and are involved in the community. We offer great pay and competitive benefits. If you are looking for a friendly environment where your work makes a difference and you get to know clients and team members personally, this could be the right environment for you!

To learn more, visit our careers page: Careers | DeLoach, Hofstra & Cavonis, P.A. (dhclaw.com)

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