Digital Marketing Coordinator
Monticello Real Estate
Albany, NY US
Posted ago
Monticello Real Estate

The Digital Marketing Coordinator is an existing position in a rapidly growing residential real estate business serving the Capital Region. This is a full-time in-office position, with overtime expected. Monticello is an independent, boutique residential real estate company with offices in Albany and Saratoga. Ranked as one of the fastest-growing companies in the Capital Region by the Albany Business Review, Monticello was founded in 2010 and has grown to a team of 19. Monticello seeks individuals who will embrace our core principles. We Love - serving our clients and community with compassion and humility. We Transform - rising above the transaction to elevate the client experience and improve our communities. We Innovate - constantly listening and learning to evolve and grow.

This position provides an opportunity for increased responsibility and income as the company continues to grow. The position is primarily responsible for directing and growing the business through media and marketing. Prior video filming editing experience is required.

Responsibilities

The Marketing Director will primarily provide support to the team through the following duties and responsibilities:

  • Directing social media presence and online marketing on behalf of the company
  • Managing the Matterport Camera for all listing shoots
  • Managing and supervising 1-2 marketing assistants
  • Shooting and editing company videos for Facebook, Instagram, Twitter, and Youtube
  • Building out the company's youtube channel with original industry, agent, and client content
  • Monitoring company website, including managing content
  • Monitoring individual websites for listed properties, including managing content
  • Designing and producing brochures, flyers, direct mail campaigns, and information displays on behalf of both the company and listed properties
  • Writing company blog posts, newsletters, memos, and press releases
  • Creating promotional videos to market property listings
  • Implementing and periodically revising the company's marketing and public relations plan
  • Still photography as needed
  • Managing leads and the company database as needed
  • Providing overall company and office administrative support; other duties may be assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Nights and weekend work are required.

Special Skills:

  • Proficient in Adobe Premiere Pro
  • Proficient in Adobe InDesign
  • Proficient in Adobe Lightroom
  • Ability to self-direct and take initiative
  • Have attention to detail and be well-organized
  • Strong written communication skills
  • Strong internal communication skills
  • Ability to maintain confidentiality
  • Strong technical social media skills
  • Reliable transportation and the ability to drive video equipment too and from the project locations
  • NYS Driver License required

Education/Experience:
Bachelor’s Degree and/or two years of marketing or related experience and training preferred. Management experience preferred.

Computer and Technology Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Word; Microsoft Excel; Google Drive; Gmail; Facebook; WordPress; web-based software; Adobe Premiere Pro; Adobe InDesign; Adobe Lightroom; Final Cut Pro; prior video filming editing experience; and online client management software systems.

Compensation
$17
About Monticello Real Estate

Monticello Real Estate is a boutique residential real estate firm with offices in Colonie and Saratoga Springs. The Albany Business Review perennially ranked Monticello Real Estate as one of the fastest-growing residential real estate brokerages in the Capital Region. The firm sold over $44,000,000 in sales volume in 2021. Monticello has been a pioneer in online marketing well before 2020 and is one of the few brokerages with in-house licensed Matterport specialists. Matterport has proven to be a critical tool to showcase our listings with superior 3D technology, offering virtual tours to homebuyers around the world. As an independent brokerage, Monticello focuses on providing superior customer service, highly specialized marketing tools, and innovative solutions for selling homes and assisting its clients.

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