Digital Marketing Assistant
Law Offices of Marc L. Shapiro, P.A.
Naples, FL US
Posted ago
Law Offices of Marc L. Shapiro, P.A.

JOB DESCRIPTION

DIGITAL MARKETING ASSISTANT 
The Digital Marketing Assistant will work closely with the Director of Marketing to create engaging social media content and promotions; keeping online content updated; creating brand-focused and community initiatives while seeking out new marketing platforms and ways of connecting with Potential New Clients looking to hire a Personal Injury Attorney. This position also contributes to the organization’s website and general knowledge of Google Ads, Google LSAs, Facebook Ads, B2B networking, video editing, and the Adobe Suite is a plus. Also, multilingual candidates will be highly competitive. 

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES (includes but may not be limited to the following):

  • Assist in the management of the law firm’s social media channels, Facebook, Instagram, and Twitter. 
  • Use provided, original, and shared social media and online content to create a consistent stream of awareness for audience interaction.
  • Collaborate on the creation of the organization’s presence on new and emerging social media and digital platforms.
  • Helps in the creation of written, graphic, and video marketing content.
  • Works as part of a team to develop community marketing campaigns for station events, media productions, and other projects.
  • Proposes new ideas and concepts for social media posts, online content, and other marketing efforts.
  • Assist in the digital communication of the organization’s strategies and messages.
  • Maintain up-to-date online press materials for use by the media as needed. 
  • Support good communications and relationships with our social media and online audiences.
  • Help analyze, manage, and alter project schedules to optimize audience reach. 
  • Create social media and online content following search engine optimization (SEO) and pay-per-click (PPC) best practices.
  • Document station events and activities with photos and other digital materials as needed.
  • Provide marketing support for teams throughout the organization; including the writing and proofreading of promotional materials, assisting in research, facilitating media outreach, maintaining media lists, developing marketing calendars, and other duties as assigned. 
  • Willingness to train on a variety of video and digital equipment and to work as a member of the Content & Marketing Department’s production crews as needed.

Qualifications

Required Skills/Abilities:

  • Must be able to work effectively within a team environment as required
  • Professional level verbal and written communications skills
  • Understanding of marketing strategy and tactics about design and layout
  • Motivated, self-starter with the ability to multi-task and meet deadlines while prioritizing assignments
  • Ability to handle stress effectively in a fast-paced work environment
  • Strong attention to detail and accuracy in all aspects of the position
  • A proactive approach to problem-solving with strong decision-making skills. Superior writing, proofreading, and interpersonal communication skills
  • Good understanding of office management
  • Ability to follow instructions and work independently on projects
  • Basic computer literacy essential, knowledge of Microsoft Word, Excel, PowerPoint, Zoom
  • Proficient in Adobe Photoshop, Adobe InDesign, Adobe Illustrator
  • Knowledge of social media platforms and social media scheduling and management systems
  • Experience with website design and the use of CMS (Content Management Systems)
  • Photo or video experience preferred 
  • Knowledge of CRM tools and Google Analytics very helpful


EDUCATION AND REQUIRED EXPERIENCE:

  • Bachelor’s degree in a related area or equivalent experience. Humanities graduates are a plus for the Director of Marketing
  • Knowledge of CRM tools and Google Analytics preferred
  • 1-2 years of marketing assistant experience required; law firm-setting preferred

Compensation
$18 per hour
About Law Offices of Marc L. Shapiro, P.A.

We are a personal injury law firm on track for aggressive growth. Our mission is to achieve the best possible results for our clients with genuine care and compassion.  

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