Digital Advertising Manager
WizeHire
Remote
Posted ago
WizeHire

WizeHire is a hiring platform that makes it easy to grow their dream team, so they can focus on running their business. We provide expert coaching, recruiting resources on writing job ads, screening applicants, and interviewing candidates - and smart software that simplifies the hiring process.

With more than 10,000 customers, WizeHire is transforming how small businesses grow. We’re a well-funded SaaS business focused on the SMB market, delivering technology that is improving the way the world does hiring.

About the role: The Digital Advertising Manager will oversee all paid advertising channels, including Google, Microsoft, LinkedIn, Facebook, Taboola, and Adroll. This person will develop a strategy for Search, Display, Video, and all other paid media formats.

Responsibilities
  • Develop a deep understanding of our different types of audiences we serve to develop a personalized digital advertising approach through different personas and industry verticals
  • Manage a team of specialists and ensure collaboration between ad initiatives to ensure brand consistency
  • Coordinate across teams to build cohesive ad campaigns that speak to different stages of the targeting funnel
  • Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals
  • Manage bids using customized campaign settings, automated bidding strategies, and remarketing strategies
  • A/B test ad copy, design, and/or landing pages for campaign optimization
  • Execute and maintain social media campaigns
  • Create a creative paid media strategy based on analytical observations 
  • Assist the Director of Demand Generation with tactical campaign development and expansion of existing paid search marketing campaigns
  • Analyze and maintain ad spend according to set budget, and optimize as needed
  • Produce weekly campaign performance reports
Qualifications
  • 5+ years of experience managing paid advertising campaigns
  • Experience managing monthly campaign budgets of $100,000+ 
  • Google Ads and Google Analytics experience
  • Strong cross-functional skills and experience working with marketing, content, product, engineering, design, and analytics teams
  • Self-starter with an entrepreneurial mentality
  • Experience with defining quarterly goals including quantified KPI targets
  • Experience managing teams and effectively communicating goals
  • Experience using Google automated bid strategies
  • Experience with display and video advertising, and social media marketing
  • Strong problem-solving and project management skills
  • Experience managing third party B2B relationships preferred
Compensation
$110,000
About WizeHire

WizeHire is on a mission to transform the recruiting experience for small businesses. We’re helping busy leaders affordably find and hire the best talent by combining easy-to-use software with expert support from our hiring coaches. Over 10,000 businesses trust WizeHire to help them build the best team.


What we'll set you up with:



  • A team that is invested in you and your career growth
  • Competitive salary, based on experience
  • Healthcare plan 
  • Retirement matching program
  • Generous stock offering
  • Flexible vacation 
  • Parental leave
  • Laptop + home office stipend
  • We’re remote-first, so you can work from anywhere (must be eligible for employment in the US)

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